Use of English
Here’s a common scenario that any number of entreprenuers face today:you’re the CEO of a small business and though you're making a nice __1__, you need to find a way to take it to the next level. what you need to do is__ 2__ growth by establishing a growth team. A growth team is made up of members from different departments within your company, and it harnesses the power of collaboration to focus __3__ on finding ways to grow.
Let's look at a real-world __4__. Prior to forming a growth team, the software company BitTorrent had 50 employees. Working in the __5__ departments of engineering, marketing and product development. This brought them good results until 2012, when their growth plateaued. The __6__ was that too many customers were using the basic, free version of their product. And __7__ improvements to the premium, paid version, few people were making the upgrade.
Things changed,__8__, when an innovative project marketing manager came aboard,__9__ a growth team and sparked the kind of __10__ perspective they needed. By looking at engineering issues from a marketing point of view, it became clear that the __11__ of upgrades wasn't due to a quality issue. Most customers were simply unaware of the premium version and what it offered.
Armed with this __12__, the marketing and engineering teams joined forces to raise awareness by prominently __13__ the premium version to users of the free version. __14__, upgrades skyrocketed, and revenue increased by 92 percent.
But in order for your growth, team to succeed, it needs to a have a strong leader. It needs someone who can __15__ the interdisciplinary team and keep them on course for improvement.
This leader will __16__ the target area, set clear goals and establish a time frame for the __17__of these goals. This growth leader is also __18__ for keeping the team focus on moving forward and steer them clear of distractons.__19__ attractive, new ideas can be distracting, the team leader must recognize when these ideas don’t __20__ the current goal and need to de put on the back burner.
1.A.purchase B. profit C. connection D. bet
2.A. define B. predict C. prioritize D. appreciate
3. A. exclusively B. temporarily C. potentially D. initially
4. A. experiment B. proposal C. debate D. example
5. A. identical B. marginal C. provisional D. traditional
6. A. rumor B. secret C. myth D. problem
7. A. despite B. unlike C. through D. besides
8. A. moreover B. however C. therefore D. again
9. A. inspected B. created C. expanded D. reformed
10. A. cultural B. objective C. fresh D. personal
11. A. end B. burden C. lack D. decrease
12. A. policy B. suggestion C. purpose D. insight
13. A. contributing B. allocating C. promoting D. transferring
14. A. As a result B. At any rate C. By the way D. In a sense
15. A. unite B. finance C. follow D. choose
16. A. share B. identify C. divide D. broaden
17. A. announcement B. assessment C. adjustment D. accomplishment
18. A. famous B. responsible C. available D. respectable
19. A. Before B. Once C. while D. Unless
20. A. serve B. limit C. summarize D. alter